• 1895

    1895

  • 1920s

    1920s

  • 1934

    1934

  • 1940

    1940

  • 1940s

    1940s

  • 1940s

    1940s

  • 1942

    1942

  • 1956

    1956

  • 1958

    1958

  • 1960s

    1960s

  • 1973

    1973

  • 1978

    1978

  • 1979

    1979

  • 1987

    1987

  • 2000

    2000

  • 2001

    2001

  • 2002

    2002

  • 2003

    2003

  • 2005

    2005

  • 2006

    2006

  • 2007

    2007

  • 2008

    2008

  • 2009

    2009

It was in 1895 that Moise Dreyfuss opened his factory in the Swiss town of La Chaux de Fonds. Demand for good value, quality merchandise ensured the business grew quickly.

1895

It was in 1895 that Moise Dreyfuss opened his factory in the Swiss town of La Chaux de Fonds. Demand for good value, quality merchandise ensured the business grew quickly.

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1920s

Within twelve years, Georges and Sylvain Dreyfuss opened an office in Britain to import the family watches. The company continued to grow, and in 1925 they introduced the now famous Rotary logo, the 'winged wheel'.

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Rotary launches its first shockproof watch using innovative technology.

1934

Rotary launches its first shockproof watch using innovative technology.

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Rotary appointed official watch supplier to the British Army.

1940

Rotary appointed official watch supplier to the British Army.

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Rotary appointed official watch supplier to the British Army.

1940s

Rotary's wartime ad campaign featuring non-magnetic watches.

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Rotary appointed official watch supplier to the British Army.

1940s

Rotary’s archived aviation and accuracy advertising campaigns.

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Rotary launches its first automatic watch powered by the movement of the wearer's wrist.

1942

Rotary launches its first automatic watch powered by the movement of the wearer's wrist.

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"Accuracy and distinction at a reasonable price" - Rotary keeps up with changing fashions through its popular watch brochures.

1956

"Accuracy and distinction at a reasonable price" - Rotary keeps up with changing fashions through its popular watch brochures.

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Rotary produces seasonal timepieces to mark and celebrate milestones throughout the company's history.

1958

Rotary produces seasonal timepieces to mark and celebrate milestones throughout the company's history.

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Apprentice schemes and skilled training allow dedicated staff to enjoy long and developing careers within the company.

1960s

Apprentice schemes and skilled training allow dedicated staff to enjoy long and developing careers within the company.

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Rotary launches its first quartz watch using new electronic oscillator technology.

1973

Rotary launches its first quartz watch using new electronic oscillator technology.

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New contemporary and adventurous styles allow Rotary to support various sporting events.

1978

New contemporary and adventurous styles allow Rotary to support various sporting events.

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Chairman Teddy Dreyfuss continues to improve Rotary's legendary support to the jewellery trade with his annual statements and forward thinking.

1979

Chairman Teddy Dreyfuss continues to improve Rotary's legendary support to the jewellery trade with his annual statements and forward thinking.

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Robert Dreyfuss joined the company, the fourth generation of a fully independent family company.

1987

Robert Dreyfuss joined the company, the fourth generation of a fully independent family company.

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May - Rotary Head Office moves to new premises at Regent Street in London.

2000

May - Rotary Head Office moves to new premises at Regent Street in London.

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May - Rotary Switzerland move to new offices in Neuchatel.

2001

May - Rotary Switzerland move to new offices in Neuchatel.

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September - UK Jewellery Awards 2002<br /><br />Rotary Watches: winner of the Supplier of the Year Award.<br /><br />October - Rotary timepieces sold in over 35 countries worldwide.

2002

September - UK Jewellery Awards 2002

Rotary Watches: winner of the Supplier of the Year Award.

October - Rotary timepieces sold in over 35 countries worldwide.

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July - UK Jewellery Awards 2003<br /><br />Rotary Watches: winner of the Supplier of the Year Award for the second consecutive year.

2003

July - UK Jewellery Awards 2003

Rotary Watches: winner of the Supplier of the Year Award for the second consecutive year.

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Dolphin Standard<br />Rotary announce the launch of 'Dolphin Standard' enabling you to swim and dive all day with your watch.

2005

Dolphin Standard
Rotary announce the launch of 'Dolphin Standard' enabling you to swim and dive all day with your watch.

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Launch of the patented Rotary Round Revelation™, Rotary achieves Superbrand status.

2006

Launch of the patented Rotary Round Revelation™, Rotary achieves Superbrand status.

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Rotary achieves Superbrands status for the second year running. Dazzling launch of new diamond-set brand, Rotary Rocks.

2007

Rotary achieves Superbrands status for the second year running. Dazzling launch of new diamond-set brand, Rotary Rocks.

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Rotary launches the fully automatic, design-led Editions range for style-conscious men and women.

2008

Rotary launches the fully automatic, design-led Editions range for style-conscious men and women.

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Rotary introduces two significant initiatives – Waterproof Standard and Lifetime Guarantee, and launches two additional brands, Rotary Aquaspeed and Rotary Les Originales.

2009

Rotary introduces two significant initiatives – Waterproof Standard and Lifetime Guarantee, and launches two additional brands, Rotary Aquaspeed and Rotary Les Originales.

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Swiss Heritage

Journey through the years of Rotary's legacy and Swiss heritage, starting with our very first offices in Switzerland to some of our innovative designs, changes in fashion trends and groundbreaking technology.