1895
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It was in 1895 that Moise Dreyfuss opened his factory in the Swiss town of La Chaux de Fonds. Demand for good value, quality merchandise ensured the business grew quickly.
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Within twelve years, Georges and Sylvain Dreyfuss opened an office in Britain to import the family watches. The company continued to grow, and in 1925 they introduced the now famous Rotary logo, the 'winged wheel'.
Rotary launches its first shockproof watch using innovative technology.
Rotary appointed official watch supplier to the British Army.
Rotary launches its first automatic watch powered by the movement of the wearer's wrist.
"Accuracy and distinction at a reasonable price" - Rotary keeps up with changing fashions through its popular watch brochures.
Rotary produces seasonal timepieces to mark and celebrate milestones throughout the company's history.
Apprentice schemes and skilled training allow dedicated staff to enjoy long and developing careers within the company.
Rotary launches its first quartz watch using new electronic oscillator technology.
New contemporary and adventurous styles allow Rotary to support various sporting events.
Chairman Teddy Dreyfuss continues to improve Rotary's legendary support to the jewellery trade with his annual statements and forward thinking.
Robert Dreyfuss joined the company, the fourth generation of a fully independent family company.
May - Rotary Head Office moves to new premises at Regent Street in London.
May - Rotary Switzerland move to new offices in Neuchatel.
September - UK Jewellery Awards 2002Rotary Watches: winner of the Supplier of the Year Award.October - Rotary timepieces sold in over 35 countries worldwide.
July - UK Jewellery Awards 2003Rotary Watches: winner of the Supplier of the Year Award for the second consecutive year.
Dolphin StandardRotary announce the launch of 'Dolphin Standard' enabling you to swim and dive all day with your watch.
Launch of the patented Rotary Round Revelation™, Rotary achieves Superbrand status.
Rotary achieves Superbrands status for the second year running. Dazzling launch of new diamond-set brand, Rotary Rocks.
Rotary launches the fully automatic, design-led Editions range for style-conscious men and women.
Rotary introduces two significant initiatives – Waterproof Standard and Lifetime Guarantee, and launches two additional brands, Rotary Aquaspeed and Rotary Les Originales.
Home | About | Swiss Heritage
Journey through the years of Rotary's legacy and Swiss heritage, starting with our very first offices in Switzerland to some of our innovative designs, changes in fashion trends and groundbreaking technology.
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