Rotary Watches - Our Commitment

Rotary Watches was established in 1895 in La Chaux-de-Fonds, Switzerland: very much the cradle of Swiss matchmaking. Dedication to creating beautiful watches with timeless elegance, as well as an insistence on providing first class customer service meant the brand quickly grew from strength to strength. The rapid expansion and success of the brand provided a unique opportunity and in 1905, Rotary moved to London, incorporating British influence into the brand. Hence why Rotary watch families are named after iconic British locations such as Oxford, Cambridge and Henley. Each family draws inspiration from their namesake location: further consolidating British influence into the brand.

Today Rotary is located in London’s trendy Clerkenwell: where we design all of our watches in house, in our state of the art design studio with the motto: British design, London style. Rotary is one of the most recognizable brands in the UK and can be found in all major towns and Cities Nationwide, as well as being sold across the Globe. This is largely due to the preserved sentiment from the brands origins of crafting watches with quality materials and testing to ensure each timepiece can withstand the rigors of everyday life.

Peter McKenna


CEO - Peter McKenna

The Revelation Range

Innovative Swiss Made multi-dial watches with high specifications.