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ABOUT US

Rotary Watches Limited is an award-winning worldwide brand of classic timepieces. The firm was founded in 1895 by Moise Dreyfuss in the Swiss town of La Chaux de Fonds. Rotary is still owned by the Dreyfuss Group.

The founder, Moise Dreyfuss was dedicated to creating beautiful watches with timeless elegance. His attention to detail and insistence on first class personal service ensured the business grew quickly. Within 12 years of the founding of the company success led to the opening of a UK office.

In 1925 the now famous winged Rotary logo was introduced and after the war, under the leadership of Teddy Dreyfuss, the brand developed further, with innovative watches, sophisticated marketing and powerful advertising campaigns.

Rotary timepieces are now sold in over 65 countries throughout the world. Rotary specialises in designing affordably stylish timepieces, blending the ‘old with the new’ and the ‘contemporary with the classic’ to achieve a distinctive range of watches.

OUR COMMITMENT

Rotary Watches was established in 1895 in La Chaux-de-Fonds, Switzerland: very much the cradle of Swiss matchmaking. Dedication to creating beautiful watches with timeless elegance, as well as an insistence on providing first class customer service meant the brand quickly grew from strength to strength. The rapid expansion and success of the brand provided a unique opportunity and in 1905, Rotary moved to London, incorporating British influence into the brand. Hence why Rotary watch families are named after iconic British locations such as Oxford, Cambridge and Henley. Each family draws inspiration from their namesake location: further consolidating British influence into the brand.

Today Rotary is located in London’s trendy Clerkenwell: where we design all of our watches in house, in our state of the art design studio with the motto: British design, London style. Rotary is one of the most recognizable brands in the UK and can be found in all major towns and Cities Nationwide, as well as being sold across the Globe. This is largely due to the preserved sentiment from the brands origins of crafting watches with quality materials and testing to ensure each timepiece can withstand the rigors of everyday life.

SUPERBRANDS

Rotary Watches is proud to announce that it has been named as a Superbrand for the third consecutive year. Certainly an important factor in Rotary's success in this year's Superbrands publication is the company's heritage. Rotary has achieved consistent acclaim for its brand values, namely quality, innovation and, most importantly, value for money.

Superbrands is a powerful endorsement that provides evidence of a brand's standing for existing and potential customers, the media, suppliers and investors. All finalists are selected by a panel of branding experts through programmes organised across 40 countries and consumer research carried out by YouGov. In excess of 25,000 copies of each edition are circulated to leading book stores, the media and leading business schools where Superbrands has become required reading for business and marketing students alike.

Swiss Heritage

1895 Moise Dreyfuss founds the company and establishes roots in the Swiss watch making town of La Chaux de Fonds.
1905 The company moves its headquarters to London, allowing the business to grow with inspiration from British design.
1920 The company becomes a leader in producing affordable gold cases, paving the way for the birth of the Rotary brand.
1925 Rotary launches its iconic winged wheel logo.
1940 Rotary is appointed as one of the official watch suppliers to the British army.
1960 Rotary establishes worldwide distribution.
2011 Rotary becomes a proud sponsor of Clipper Round the World Yacht Race.
2013 Rotary Watches partners with Chelsea FC as the Official Global Timekeeper.
2014 City Champ Watch & Jewellery Group Ltd, one of the major Watch & Jewellery groups, acquires The Dreyfuss Group.
2014 The Dreyfuss Group is awarded the prestigious Queen's award for International trade.
2017 Rotary replaces Waterproof/ Dolphin Standard with a Traditional Water Resistance rating. 2+1 Guarantee also replaces Lifetime Guarantee.
2019 Rotary is awarded Watch Brand of the Year at the Retail Jeweller UK Jewellery Awards 2019.
2020 Rotary celebrates 125 years of watchmaking and its key values: meticulous British design, superlative quality and outstanding value.

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