With the singular vision to create timeless watches for the modern world, Rotary Watches is an award-winning worldwide brand of classic timepieces. Proud of our heritage, we are forever inspired by the brand's commitment to excellence since its inception in Switzerland in 1895 by watchmaker Moise Dreyfuss, who founded Rotary in the Swiss town of La Chaux de Fonds.
Moise Dreyfuss was dedicated to creating beautiful watches with timeless elegance and enduring quality. His attention to detail and insistence on first class personal service allowed the brand to blossom, paving the way to open its doors in Britain in the early 20th Century, where its headquarters remain to this day.
In 1925 the now famous winged Rotary logo was introduced and after the war, under the leadership of Teddy Dreyfuss, the brand developed further, with innovative watches, sophisticated marketing and powerful advertising campaigns.
Rotary timepieces are now sold in over 65 countries throughout the world. Rotary specialises in designing enduring stylish watches, blending the old with the new and the contemporary with the classic to achieve a distinctive range of watches.
Rotary Watches was established with a dedication to creating beautiful watches with timeless elegance, as well as an insistence on providing first class customer service. These are the foundations which has allowed the brand to flourish since its inception. The rapid expansion and success of the brand in Switzerland in the early 20th Century provided a unique opportunity; Rotary moved to London and incorporated British influence into the brand, which remains an iconic staple in the brand's design ethos today. Rotary watch families are named after iconic British locations such as Oxford, Cambridge and Henley. Each family draws inspiration from their namesake location: further consolidating British influence into the brand.
Today Rotary is located in London's trendy Clerkenwell, where we design all of our watches in house, in our state-of-the art design studio with the motto: British design, London style. Rotary is one of the most recognizable brands in the UK and can be found in all major towns and cities nationwide, as well as being sold across the globe. This is largely due to the preserved sentiment from the brands origins of crafting watches with quality materials and testing to ensure each timepiece can withstand the rigors of everyday life.
Rotary Watches is proud to announce that it has been named as a Superbrand for the third consecutive year. Certainly an important factor in Rotary's success in this year's Superbrands publication is the company's heritage. Rotary has achieved consistent acclaim for its brand values, namely quality, innovation and, most importantly, value for money.
Superbrands is a powerful endorsement that provides evidence of a brand's standing for existing and potential customers, the media, suppliers and investors. All finalists are selected by a panel of branding experts through programmes organised across 40 countries and consumer research carried out by YouGov. In excess of 25,000 copies of each edition are circulated to leading book stores, the media and leading business schools where Superbrands has become required reading for business and marketing students alike.