ROTARY - Established in Switzerland 1895
THE ROTARY COLLECTIONTHE ROTARY COLLECTIONTHE ROTARY COLLECTIONTHE ROTARY COLLECTION
Avant GardeAvant GardeAvant GardeAvant GardeAvant Garde
HOME
 

Rotary Watches - Swiss Heritage

"Where watchmaking is still a family affair"

Many of the world's most famous watchmakers started as family firms. Most have grown into vast conglomerates, losing touch with the traditions of their founders. Rotary however has remained in the family for four generations.

18951920s1940198720002001200220032005


 
© Copyright Rotary Watches - Established in Switzerland 1895
 
1895
It was in 1895 that Moise Dreyfuss opened his factory in the Swiss town of La Chaux de Fonds. Demand for good value, quality merchandise ensured the business grew quickly.

Moise Dreyfuss
1920s
Within twelve years, Georges and Sylvain Dreyfuss opened an office in Britain to import the family watches.

The company continued to grow, and in 1925 they introduced the now famous Rotary logo, the "winged wheel".

Rotary Logo
1940
Rotary appointed official watch supplier to the British Army.

British Soldier
1987
Robert Dreyfuss joined the company, the fourth generation of a fully independent family company.

Robert Dreyfuss
2000
May
Rotary Head Office moves to new premises at Regent Street in London.

Regent Street Offices
2001
May
Rotary Switzerland move to new offices in Neuchatel.

Neuchatel Offices
2002
September
UK Jewellery Awards 2002

Rotary Watches: winner of the Supplier of the Year Award.

October
Rotary timepieces sold in over 35 countries worldwide.

UK Jewellery Awards 2002
2003
July
UK Jewellery Awards 2003

Rotary Watches: winner of the Supplier of the Year Award for the second consecutive year.

UK Jewellery Awards 2003
2005
Dolphin Standard

Rotary announce the launch of ‘Dolphin Standard’ enabling you to swim and dive all day with your watch.

Dolphin Standard